Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.

- Amy Jo Martin

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

- Amy Jo Martin

Confidence and empowerment are cousins in my opinion. Empowerment comes from within and typically it's stemmed and fostered by self-assurance. To feel empowered is to feel free and that's when people do their best work. You can't fake confidence or empowerment.

- Amy Jo Martin

I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally.

- Amy Jo Martin

Individuals who are out there to make transactions with pay-per-tweets, it's a turnoff for their fans, rightfully so.

- Amy Jo Martin

I've been known to do lunges down hotel hallways. I also like to use the ice bucket in the hotel room as a medicine ball.

- Amy Jo Martin

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

- Amy Jo Martin

Instagram has become one of my favorite platforms because of its simplicity.

- Amy Jo Martin

Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.

- Amy Jo Martin

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

- Amy Jo Martin